First Light was built by operators, not agencies. We understand what it feels like to manage a team, chase invoices, and stay on top of compliance — because we've done it.
Most NZ businesses know they're wasting time on manual work. They just don't know where to start, who to trust, or what it'll cost.
We built First Light to fix that. Every engagement starts with a free discovery call — we identify the problem, quantify the cost, and give you a fixed price before you commit to anything.
Every project is led by senior people — not handed to juniors after the sale.
David built and sold a national veterinary e-commerce business before co-founding First Light. He leads the commercial side — client discovery, project scoping, and making sure every project delivers the ROI it promised.
Leads an engineering team delivering automation, AI systems, integrations and custom software solutions for modern businesses across NZ and Australia.
Translates complex operational problems into clean technical solutions. Specialises in mapping business processes and designing systems architecture that scales without friction.
Builds the automation layer that removes manual work for good. Deep expertise in workflow design, rule-based logic, and connecting the systems businesses already rely on.
Designs and builds the custom software at the core of each client's operational infrastructure. From internal dashboards to bespoke platforms — built to last.
Specialises in embedding AI into operational workflows — building intelligent agents that handle variation, judgement, and unstructured input where fixed logic breaks down.
Book a free 30-minute call. We'll identify at least one automation opportunity before it ends.
Book your free discovery call →