Trusted by
First Light builds automation, custom software, and AI systems for NZ and Australian businesses.
Some clients know exactly what's broken. Others know something's wrong but can't pinpoint where. We work both ways.
We map your current workflows, quantify where manual effort is costing you, and design a solution architecture with ROI built in. Everything scoped and priced before any build begins.
Tell us the problem. We'll scope the specific project, fix the price, and build it. No mandatory audit, no process for the sake of process — just the work, done properly.
Rule-based logic that runs quietly in the background and eliminates manual handling for good. Triggers, conditions, actions — built around how your business actually works.
We connect the tools you already use so information flows automatically — no more re-keying data or version drift between platforms. Your systems talk to each other so your team doesn't have to.
Where fixed rules break down on variation, judgement, or unstructured input — AI handles it. Custom-built agents that fit how your business actually runs, not generic tools bolted on top.
AI-assisted development now makes ambitious internal platforms achievable — the kind of bespoke systems that weren't realistic to build before. You own everything. No lock-in.
"First Light feels more like an extension of our crew than an external agency. They've played a key role in improving our site experience, streamlining operations, and helping us deliver our brand to customers worldwide."
"Working with First Light has been a game changer for our business. The team quickly identified and resolved a long-standing pain point in our industry, delivering a solution with impressive speed and clarity. Since implementation, we've seen a significant increase in product utilisation alongside a noticeable improvement in accuracy."
"First Light is fantastic to work with. Their communication is excellent, and they consistently deliver projects on time or ahead of schedule. We're always impressed by their reliability and expertise."
A finance and banking background led to building and selling Vet Warehouse — a national veterinary retail business — before moving into property development and SaaS. That breadth across capital, operations, and product is what David brings to First Light. His measure of a good project is simple: did it return more than it cost.
Shule runs First Light's engineering team and is accountable for everything shipped to a client. His background spans retail operations and technical consulting for some of Shopify's largest merchants, which means he's seen the same problems from both sides: the operator buried in manual work, and the consultant responsible for solving it.
Tell us a bit about where you're at. You'll hear back from David or Shule within one business day — no sales team, no junior handler.