Shopify is generally used to sell multiple units of a single product SKU (product variant ID). The surfboard industry operates in a different way where each individual unit is identified (surfboard ID). This causes many problems when trying to sell in a conventional way on Shopify and use Shaperbuddy as the ERP system.
First Light created a custom Shopify application to consolidate individual products and product information into a single surfboard product model page. Stock status is managed to determine if a stock size has stock on hand or if it needs to be made to order. The end result is that the merchant can deliver a conventional ecommerce experience while maintaining an industry specific ERP.