Privacy Policy for Captain Conversions
1. Introduction
"Welcome to Captain Conversions! This Privacy Policy explains how First Light Dev Limited ('we,' 'us,' or 'our') collects, uses, and protects personal information when you use our Shopify app, Captain Conversions. We provide services to Shopify merchants to enhance their advertising efforts by integrating with Meta Ads for tracking purposes. We are committed to safeguarding the privacy of the data we process and complying with applicable data protection laws."
2. Information We Collect
"We collect the following types of information through Captain Conversions:
- Merchant Data: When you install our app, we may collect your Shopify store name, account details, and contact information (e.g., email address).
- Customer Data: We access customer data from your Shopify store, including names, email addresses, shipping addresses, and phone numbers, as well as order data such as purchase history, order totals, and product details.
- Automatically Collected Data: We may collect technical data such as IP addresses, device identifiers, and browsing behavior when customers interact with your store, facilitated by tracking technologies like the Meta Pixel."
3. How We Use Your Information
"We use the information we collect for the following purposes:
- To provide Captain Conversions’ services, which enable Shopify merchants to track customer interactions and order data by passing it to Meta Ads for advertising optimization.
- To transmit customer and order data to Meta Ads for tracking conversions, creating targeted ad campaigns, and improving ad performance.
- To analyze and improve Captain Conversions’ functionality and performance.
- To comply with legal obligations or respond to lawful requests from authorities."
4. Sharing of Information
"We may share information with:
- Meta: Customer and order data is transmitted to Meta Ads via the Meta Pixel and/or Conversions API to enable tracking and ad targeting. This may include personal information such as names, email addresses, and purchase details. Meta’s use of this data is governed by its own privacy policies (see Meta’s Privacy Policy for details).
- Service Providers: We use third-party vendors (e.g., hosting providers, analytics tools) to support Captain Conversions’ operations. These providers are bound by agreements to protect the data.
- Legal Authorities: We may disclose data if required by law or to protect our rights."
5. Cookies and Tracking Technologies
"Captain Conversions integrates with the Meta Pixel and Conversions API, which use cookies and similar technologies to track customer behavior on your Shopify store. These tools help measure ad performance and deliver personalized ads. Customers can manage cookie preferences through their browser settings, though disabling them may affect ad functionality. For more details, see Meta’s Cookie Policy."
6. Data Retention
"Captain Conversions does not retain merchant or customer data after it is processed. We act as a conduit, passing data directly to Meta Ads for tracking purposes. Once the data is transmitted, we do not store it, unless temporarily required for operational purposes or legal compliance, after which it is securely deleted."
7. Data Security
"We implement reasonable technical and organizational measures to protect the data we process from unauthorized access, loss, or disclosure during transmission. However, no system is completely secure, and we cannot guarantee absolute security."
8. User Rights
"Depending on your location, you may have rights under privacy laws (e.g., GDPR, CCPA) to:
- Access, correct, or delete your personal data.
- Restrict or object to its processing.
- Request data portability.
Merchants can exercise these rights by contacting us at [email protected]. For customer data, we process it on behalf of the merchant and pass it to Meta, so customers should contact the merchant directly for rights requests."
9. International Data Transfers
"Data processed by Captain Conversions may be transferred to New Zealand or other regions where our service providers (e.g., Meta) operate. We ensure such transfers comply with applicable laws, using mechanisms like Standard Contractual Clauses where required."
10. Contact Information
"For questions or concerns about this Privacy Policy or our data practices, contact us at:
First Light Dev Limited
[email protected]
11. Changes to This Policy
"We may update this Privacy Policy from time to time. Changes will be posted here, and significant updates will be communicated to merchants via email or within Captain Conversions. Last updated: April 7, 2025."